Cognira

JANUARY 8, 2024

Retail Promotions: A Key Strategy for Sustaining Customer Retention January 8, 2024 Promotions Home In the dynamic realm of retail, promotions have become a crucial element for retailers aiming not only to boost immediate sales but also to fortify their customer retention. A staggering 81% of consumers express a stronger inclination to make a purchase when enticed by a promotion.

Procurement Analytics 52

Procurement Analytics Strategy Price Mitigation Strategies Sustainability 52

Cognira

DECEMBER 22, 2023

The Power of Holiday Promotions in Building Loyalty From Seasonal Shoppers to Brand Advocates December 22, 2023 Promotions Home The holiday season isn’t just a time for festive decorations and gift-giving—it’s a pivotal moment for retailers to shine. Holiday promotions , often seen as short-term strategies for boosting sales, possess a strategic power that extends far beyond mere transactional gains.

Price Reduction 52

Price Reduction Just-in-Time Sustainability Supply and Demand 52

Cognira

DECEMBER 13, 2023

Navigating the Holiday Surge A Strategic Retailer's Handbook for Data-Driven Success During the Holiday Season December 13, 2023 Promotions Dive into the heart of holiday success with our handbook – ‘ Navigating the Holiday Surge.’ In a world where promotions reign supreme, discover data-driven strategies that will elevate your holiday campaigns.

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Handbook Price Reduction Retail Strategy 52

Cognira

NOVEMBER 28, 2023

Retailers guide to win holiday promotions November 28, 2023 Promotions Home As the holiday season approaches, retailers take preparatory measurements and tailor their holiday promotions for the most action-packed time of the year. With spending anticipated to hit $1.56 Trillion this year, the holiday season represents an ample opportunity for businesses to capitalize on due to its huge impact on boosting sales and driving revenue.

Price Reduction 52

Price Reduction Retail Material Savings Procurement Analytics 52

Cognira

OCTOBER 27, 2023

Retail Media Networks: Bridging the Gap to Omnichannel Success October 27, 2023 Promotions Home In an increasingly competitive retail landscape, setting your brand apart is no easy feat. Amidst the crowd of retailers offering similar shopping experiences, Omnichannel Fulfillment stands out as the gold standard for engaging customers. To truly succeed in this digital age, retailers must seamlessly serve customers across multiple channels, and the key to achieving this lies in Retail Media Network

Supply Chain Network Software 52

Supply Chain Network Software Omnichannel Network Optimization Optimal Sourcing 52

Cognira

OCTOBER 18, 2023

Navigating the Grocery Retail Profitability Storm How digital innovations transform the landscape amid industry challenges October 18, 2023 Promotions Home The grocery retail industry is at a crossroads, brought to the forefront by enlightening discussions during the Groceryshop 2023 sessions. It faces a pivotal challenge, one that is central to its very existence: Profitability.

Price Reduction 52

Price Reduction Retail Expense Reduction Resource Reduction 52

Cognira

OCTOBER 3, 2023

How to leverage AI and ML for an Effective promotional pricing strategy? October 3, 2023 Promotions Home In the realm of fast-paced retail, where staying one step ahead of the competition is a strategic imperative, there’s a dynamic force that reigns supreme—promotional pricing. Success in this world isn’t merely about making sales; it’s about crafting captivating experiences, driving revenue, and nurturing brand loyalty.

Price Reduction 52

Price Reduction Waste Reduction Inventory Reduction Vendor Strategies 52

Cognira

SEPTEMBER 25, 2023

Navigating the Complex World of Retail Promotion Harnessing the Dynamics of Internal and External Factors September 25, 2023 Promotions Home In the realm of retail promotion, success transcends mere discounts; it’s a symphony of internal and external factors working in strategic harmony. Imagine it as a meticulous endeavor, where mastering these elements holds the key to promotions that not only boost sales but also align seamlessly with your business objectives.

Price Reduction 52

Price Reduction Retail Inventory Reduction Waste Reduction 52

Cognira

SEPTEMBER 22, 2023

Navigating the Future of Retail: Insights from GroceryShop 2023 September 22, 2023 Events Home As the curtains drew to a close on GroceryShop 2023, the retail world found itself a little wiser, a tad more innovative, and a whole lot more inspired. This grand symposium, which brought together retail aficionados, tech gurus, and industry experts, proved to be a treasure trove of insights.

Retail 52

Retail Chad Sourcing Strategies Food 52

Cognira

SEPTEMBER 21, 2023

GroceryShop 2023 Day 2 Highlights: Driving Innovation and Transformation in Retail September 21, 2023 Events Home The excitement continued to build on the second day of GroceryShop 2023 as industry leaders delved deeper into the dynamic landscape of retail innovation and the digital transformation of the grocery and Consumer Packaged Goods (CPG) sector.

Innovation 52

Innovation Retail Purchasing Skills Real-time Visibility 52

Cognira

SEPTEMBER 20, 2023

GroceryShop 2023 Day 1 Highlights: Unified Shopping Experience and Generative AI Take Center Stage September 20, 2023 Events Home The grand stage of GroceryShop 2023 is set, and the curtain has risen on a day filled with insights and innovation! As we embarked on this grocery adventure, the buzz in the air was unmistakable – AI was taking center stage in retail conversations.

Inventory Reduction 52

Inventory Reduction Omnichannel Retail Innovation 52

Cognira

SEPTEMBER 5, 2023

Cognira To Provide Its PromoAI Solution To KeHE September 5, 2023 Press Release Home Cognira will deliver their AI Promotion Solution– a single platform that transforms promotion management Cognira is pleased to announce a new partnership with KeHE , a leading wholesale food distributor in North America. KeHE has chosen Cognira’s PromoAI suite to transform its promotion planning and enhance forecasting capabilities across KeHE’s 16-distribution center network.

Supply Chain Planning Software 52

Supply Chain Planning Software Forecasting Software North America Forecasting 52

Cognira

AUGUST 21, 2023

Collaborative Promotion Planning in the Retail Sector Merchant & Marketing Perspective August 21, 2023 Promotions Planning is a crucial part of the promotion management lifecycle. It serves as the foundation for promotion success since it is where retailers strategize on objectives and spend, and create the promotion accordingly. Promotion planning is a collaborative effort between merchandising and marketing, encompassing multiple functions.

Retail 52

Retail Strategy Price Mitigation Strategies System 52

Cognira

AUGUST 2, 2023

Fresh Item Promotion Planning: Overcoming Challenges and Maximizing Value August 2, 2023 Promotions Home Fresh item promotion planning presents unique challenges and opportunities for merchants and marketers in the retail industry. Unlike center store products with predictable costs and planning cadences, fresh items are highly sensitive to market conditions, making decision-making a complex task.

Inventory Reduction 52

Inventory Reduction Cost Reduction Strategies Price Reduction Resource Reduction 52

Cognira

AUGUST 10, 2023

Collaborative Planning Between Merchants and Marketing August 10, 2023 Promotions Play Video Discover how the synergy between merchants and marketing teams can revolutionize promotion performance. In our latest video, we explore the impact of collaborative planning and how it can transform the approach to promotions. Watch now to learn about the challenges that arise from internal collaboration within a retail business between merchants and marketing, and delve into the advantages offered by Co

Video 52

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Cognira

AUGUST 2, 2023

Fresh Item Promotion Planning: Overcoming Challenges and Maximizing Value August 2, 2023 Promotions Home Fresh item promotion planning presents unique challenges and opportunities for merchants and marketers in the retail industry. Unlike center store products with predictable costs and planning cadences, fresh items are highly sensitive to market conditions, making decision-making a complex task.

Cost Reduction Strategies 52

Cost Reduction Strategies Price Reduction Inventory Reduction Supply Chain Planning Software 52

Cognira

JULY 27, 2023

Elevating Your Promotion Planning with Retail Forecasting Leveraging Data Analytics for Success July 27, 2023 Promotions Home In the ever-evolving retail industry, successful promotions are crucial for driving growth and customer engagement. However, without efficient planning and accurate forecasting, these promotions may not reach their full potential.

Forecasting 52

Forecasting Forecasting Software Inventory Reduction Retail 52

Cognira

JULY 27, 2023

Elevating Your Promotion Planning with Retail Forecasting Leveraging Data Analytics for Success July 27, 2023 Promotions Home In the ever-evolving retail industry, successful promotions are crucial for driving growth and customer engagement. However, without efficient planning and accurate forecasting, these promotions may not reach their full potential.

Forecasting 52

Forecasting Forecasting Software Inventory Reduction Retail 52

Cognira

JULY 12, 2023

Enhancing Promotion Performance: The Power of Collaborative Planning between Retailers and Vendors July 12, 2023 Promotions Home In today’s competitive retail landscape, successful promotions play a crucial role in attracting customers, driving sales, and fostering brand loyalty. Retailers often rely on collaboration with vendors to fund and execute promotional activities effectively.

Vendor Strategies 52

Vendor Strategies Analytics Software Predictive Analytics Software Optimization Software 52

Cognira

MAY 29, 2023

The Power of Promotion Management: Driving Retail Success May 29, 2023 Promotions Home Promotion management is a powerful business strategy that can greatly impact a business’s success. However, many retailers face difficulties in effectively managing promotion strategies from planning to implementation. Historically, retailers struggled to promote the right products at the right time and price points.

Optimization Software 52

Optimization Software Forecasting Software Modeling Software Vendor Strategies 52

Cognira

MAY 22, 2023

Cognira’s Promotion Advisor Optimize promotions with AI-powered recommendations May 22, 2023 Promotions Accurate insights and recommendations to reach business goals It can be difficult to plan your next promotion when you don’t have accurate insights into how your promotion will perform. Our what-if tool is designed to provide intelligent , prescriptive recommendations to reach your desired goals around sales, quantity, revenue, and margin.

Optimization Software 52

Optimization Software Price Mitigation Strategies Tools Retail 52

Cognira

MAY 22, 2023

Rising Above Inflation – How Retailers Can Leverage Promotions to Attract and Retain Customers May 22, 2023 Promotions Home Over the past decade, the retail industry has faced more changes and obstacles than it has in the entire previous century. While retailers are recovering from the supply chain disruptions caused by COVID-19, they are now grappling with the impact of rising inflation on their businesses.

Price Reduction 52

Price Reduction Cost Reduction Strategies Vendor Strategies Material Savings 52

Cognira

MAY 15, 2023

Cognira’s Promotion Analyzer Learn from past performance to drive future success May 15, 2023 Promotions Make smarter, data-informed decisions Rather than relying on multiple spreadsheets to review promotion performance , switch to a single solution that leverages powerful machine learning models. Our Promo Analyzer module gives you deeper and more accurate insights into how your promotions performed.

Modeling Software 52

Modeling Software Retail Data 52

Cognira

MAY 10, 2023

The Impact Collaborative Planning Has on Promotion Performance May 10, 2023 Promotions Home Merchant & Marketing Perspective Collaboration exists all around us. It serves as a way for people to work together under a shared purpose or goal. When groups effectively collaborate, processes are improved, communication is enhanced, and results are achieved.

Supply Chain Planning Software 52

Supply Chain Planning Software Supply Chain Planning Scenario Planning Forecasting Software 52

Cognira

MAY 2, 2023

Mastering the Art of Retail Promotion Planning May 2, 2023 Promotions Home Planning is a crucial part of the promotion management lifecycle. It serves as the foundation for promotion success since it is where retailers strategize on objectives and spend, and create the promotion. Throughout this blog, we’ll break down the basics of promotion planning, sharing benefits and practical tips and strategies that will support the retailer’s bottom line.

Supply Chain Planning Software 52

Supply Chain Planning Software Resource Reduction Supply Chain Planning Vendor Strategies 52

Cognira

MARCH 29, 2023

Cognira’s Promotion Planner Collaboratively plan in a single streamlined solution March 29, 2023 Promotions Bringing all promotion planning under a collective roof Planning promotions isn’t easy and is arguably one of the most difficult tasks to manage for retailers. Our Promo Planner module supports strategic planning with flexible and configurable workflows for managing promotions both internally and externally.

Retail 52

Retail 52

Cognira

MARCH 30, 2023

Cognira Recognized by Fortune as One of America’s Most Innovative Companies 2023 March 30, 2023 Press Release Home [Atlanta, GA] –Cognira, an industry-leading Promotion Solutions provider for retailers, is pleased to announce they have been recognized by Fortune and Statista Inc. as one of America’s Most Innovative Companies for 2023.

Innovation 52

Innovation Atlanta Company America 52

Cognira

MARCH 24, 2023

Diversity, Equity, Inclusion and Belonging What we believe At Cognira, we believe that we are better because of our differences. We are intentional about hiring talented individuals from diverse backgrounds, providing opportunities for underrepresented individuals in tech. Our global team represents people from a variety of places, backgrounds, and experiences, and we are dedicated to creating an equitable and inclusive environment where every member of our team is heard, respected, and value

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Global 40

Cognira

MARCH 21, 2023

ChatGPT VS Retail Expert March 21, 2023 Promotions Home Does ChatGPT hold all of the answers for retailers? What about topics related to retail promotions? Discover how Cognira’s retail expert, Ethan Jack, challenges answers and offers a unique perspective. Move over Google, ChatGPT is the new kid on the block. In just a matter of 5 days after launching in November 2022, ChatGPT reached 1 million users.

Analytics Software 52

Analytics Software Retail Inventory Management Software Forecasting Software 52

Cognira

FEBRUARY 13, 2023

Advantages and Limitations of Retail Media Networks February 13, 2023 Promotions Home Retail media networks (RMNs) have dominated the digital advertising space over the past two years. In fact, eMarketer projects the market will reach $55.3 billion by 2024! Why the sudden interest? RMNs are proving to be an exceptional strategy for third-party brands because of their VIP access to retailers’ first-party customer data.

Supply Chain Network Software 52

Supply Chain Network Software Network Optimization Purchasing Skills Retail 52

Cognira

JANUARY 19, 2023

Day 3 @ NRF 2023- Final Thoughts & Team Takeaways January 19, 2023 Events Home That’s a wrap! It was a pleasure to attend retail’s big show and meet with retailers, vendors, and experts to discuss all things retail and technology. Though we could write a whole essay about what we learned, we’ve compiled our thoughts into a few bullet points: Customer experience > Everything The future is already here…it’s time for retailers to move to the cloud Price & promotions are more important

Vendor Strategies 52

Vendor Strategies Supply Chain Network Software Demand Planning Software Price Reduction 52

Cognira

JANUARY 17, 2023

Day 2 @NRF 2023 : 4 Talks that left us inspired. January 17, 2023. Events. Home. The first day of NRF is all about getting used to the environment – understanding the themes, types of vendors, and overall goals for the 3-day event. For day 2, however, it’s taking advantage of what you know and spending your time wisely. Besides exhibiting, our team of retail experts got to join some of the most interesting and inspiring Big Idea Sessions related to retail and innovation.

Demand Planning Software 52

Demand Planning Software Price Reduction Negotiating Skills Vendor Strategies 52

Cognira

JANUARY 17, 2023

Day 2 @NRF 2023 : 4 Talks that left us inspired. January 17, 2023. Events. Home. The first day of NRF is all about getting used to the environment – understanding the themes, types of vendors, and overall goals for the 3-day event. For day 2, however, it’s taking advantage of what you know and spending your time wisely. Besides exhibiting, our team of retail experts got to join some of the most interesting and inspiring Big Idea Sessions related to retail and innovation.

Demand Planning Software 52

Demand Planning Software Price Reduction Negotiating Skills Vendor Strategies 52

Cognira

JANUARY 16, 2023

Day 1 @ NRF 2023 | Trends, Themes, and Talks. January 16, 2023. Events. Home. The biggest retail show of 2023 is finally here! It’s great to see NRF filled with energy and excitement – a much bolder atmosphere than 2022’s show. This year, retailers, vendors, and industry experts all across the globe have met up in NYC to discover breakthrough solutions and technology.

Trends 52

Trends Modeling Demand Planning Software Modeling Software 52

Cognira

JANUARY 12, 2023

The Impact Weather-Driven Demand has on Promotion Performance. January 12, 2023. Promotions. Home. Why Integrating Weather-Driven Demand Analytics with Promotion Management can improve Retailer’s Bottom Line. Often one of the first things people do is check the weather when starting their day. Weather plays a huge role in the clothes we choose to wear, the activities we do for the day, the food and drinks we consume, and even our emotional state.

Demand Planning Software 52

Demand Planning Software Waste Reduction Supply and Demand Inventory Reduction 52

Cognira

JANUARY 10, 2023

Cognira Mentioned in the 2022 Gartner® Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications – Long Life Cycle. January 10, 2023. Press Release. Home. ATLANTA–( BUSINESS WIRE )– Cognira, a leading provider of AI-driven promotion management solutions, is pleased to announce it has been recognized as a representative vendor in the 2022 Gartner Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications – Long Lifecycle

Optimization Software 52

Optimization Software Optimization Modeling Modeling Price Mitigation Strategies 52

Cognira

JANUARY 6, 2023

How Leading Retailers are Overcoming Promotion Challenges and what is in Store for 2023. January 6, 2023. Promotions. Home. A retail buzz phrase we heard and read often in 2022 was, “ The future of retail is here ”. Leading retailers today are investing in innovative strategies to ensure they not only stay ahead of the competition, but continue to meet their customer’s ever-changing needs.

Negotiating Skills 52

Negotiating Skills Vendor Strategies Sourcing Strategies Price Reduction 52