The Sustainable CMO: 3 Values for Marketing Leadership
SupplyShift
JANUARY 24, 2019
Across multiple studies spanning 2011-2018, Caesars saw jumps in brand affinity and loyalty, as well as increased sales and revenue numbers as a result of simply communicating their CSR initiatives to consumers. The material is being used in the manufacturing of well-known Nike products such as the Air Jordan and Air Max sneakers.
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