How Foot Locker is Winning the Multichannel Race: An interview with CEO Ken C. Hicks, Part II
BlueYonder
JUNE 19, 2014
So if you go into a Foot Locker store and you see a particular shoe, say a Jordan basketball shoe, the store may have six colors, but online may have 12 colors. We’re telling stories on the walls, or at Champs, we took the shoes off the wall and put them down the middle of the store along with matching apparel.
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