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Fast-Moving Consumer Goods Sales Beat Insight Report

In this report, we describe how Locus provides automated sales beat plans to optimize the mobile workforce for increased profitability, resource efficiency, and time savings.

What Is A Sales Beat Plan?

Beat Plan (also referred to as ‘Permanent Journey Plan’) is a day level route plan made for field sales/marketing personnel to make visits to a number of stores at a predefined frequency.

A beat plan defines whom to visit, when to visit, based on the company’s priorities on stores category/segment.

These visits can be made for sales order collection, visual merchandising, etc.

Locus provides automated sales beat plans to optimize the mobile workforce for increased profitability, resource efficiency, and time savings.

Locus AI and Deep Learning engine ensure highest levels of resource efficiency to reduce human dependency and scope of errors.

The flow of sales beat:

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