This is the sixth blog in our ICON 2020: What’s New series. Stay in the know about the biggest and best supply chain conference of the year with our blog series highlighting the latest developments as they unfold.

In case you haven’t heard, we officially changed our name from JDA to Blue Yonder! Blue Yonder ICON – May 4-7 in Denver, Colorado – is coming up fast and we continue to announce exciting new event details before we jet to the Rockies! Have you heard? Our early bird rate of $1,495 has been extended through February 28! Register today to save $300 off registration.

Lindsey Vonn joins diverse list of world-class speakers!

Just announced – Lindsey Vonn, U.S. Olympic alpine ski racer, will be taking the stage as our keynote speaker at ICON 2020, joining the ranks with executives from Albertsons, Armada, Pactiv, Lenzing and Microsoft!

Famously known for her accolades as an Olympic athlete, Lindsey is the most successful female ski racer of all time holding four World Cup titles, an Olympic gold medal and an Olympic bronze medal in alpine ski racing.

Lindsey is a New York Times best-selling author and founder of the Lindsey Vonn Foundation, established to empower young girls. She also served as an International Games Ambassador in the 2018 Winter Olympics and has a wealth of knowledge to share with ICON attendees.

Weezer set to rock the mile-high music scene!

That’s right! American rock band Weezer will be headlining the ICON 2020 Customer Celebration in Denver! A Grammy award-winning band formed in Los Angeles, Weezer has sold 10 million albums in the U.S., and over 35 million records worldwide. Their catalogue includes megahits like “Buddy Holly,” “Undone (The Sweater Song),” “Say It Ain’t So,” “El Scorcho,” “Hash Pipe,” “Island In The Sun,” “Beverly Hills,” “Pork and Beans,” and more. Get your playlists ready – you won’t want to miss this Customer Celebration in the Rockies!

DEVCON 2020 Updates!

Data science, microservices, and platform technology provides retailers, manufacturers, and logistics companies with amazing opportunities to innovate and differentiate. Learn how you can leverage the latest technologies and the Luminate Platform to create new capabilities, leverage AI, operate more efficiently, and extend the use of your data at Blue Yonder DEVCON 2020 on May 7, 2020, following our Blue Yonder ICON conference. Hosted by Blue Yonder developers, this complimentary event is for developers, data scientists, and technical architects who wish to advance their technical knowledge of Blue Yonder solutions and the Blue Yonder Digital Fulfillment Platform. Join Blue Yonder’s community of customers, partners, and associates to brainstorm, network, design, and learn! Register now!