The English dictionary lists the definition of complexity as “the state or quality of being intricate or complicated: an issue of great complexity”.

Wikipedia defines complexity in great detail and starts with “In general usage, complexity tends to be used to characterize something with many parts in intricate arrangement”.

Sales & Marketing people routinely define SKU complexity as ‘those items vitally important to the future of the company, the country, the global economy and possibly the planet."

Supply Chain people define SKU complexity as “what Sales and Marketing insist on to make our lives difficult.”

The reality is somewhere in the middle of all these views.

Based on our work with over 100 global, regional and local companies we have produced an E-book which may help you understand and manage SKU complexity in your FMCG or Pharmaceutical Supply Chains.

How much complexity is really necessary?