Supply and demand production challenges with new products
Kinaxis
MARCH 21, 2017
by Iman Niroomand Supply chain performance depends on the matching of product features with supply chain features. When a new product hits the market, the existing supply chain that is optimal for a given set of product lines will not stay optimal. Thus, a new product introduction will require a supply chain logistic network redesign. A new product introduction leads to a potential risk of reduced service performance due to ‘discontinuity’.
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