What Is Demand Sensing and Why Supply Chain Executives Need to Know More
Veridian Solutions
FEBRUARY 11, 2019
Understanding more about the needs and wants of customers can help supply chain leaders make informed decisions, improve inventory management, and increase profitability. In recent months, conversations about how to improve forecasting in the supply chain have focused on a subject: demand sensing. However, what is demand sensing? In its most basic sense, it’s about sensing demand based on variables in supply and demand, but that’s only half the concept.
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