FMCG Retailers: IKAs need to get their own Supply Chain act together
Enchange Supply Chain Consultancy
JANUARY 21, 2015
'A sweeping generalisation I know, but generally Supply Chain Directors who serve International Key Account (IKA) customers are small in stature. This is not by way of genetics or natural selection; it is just the simple physical result of being bashed on the head by IKA clients complaining about poor service. The repetitive bashing compresses the spine resulting in decreased height and consequently, wider feet.
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