Consumers Priorities Driving Major Supply Chain Changes
Kinaxis
MAY 19, 2015
by Alexa Cheater Most of you have probably heard the old saying ‘the customer is always right.’ In terms of making sure you have a host of happy customers, that’s probably good advice, but how far are you willing to go to keep those satisfaction levels high? Would you offer a discount? Free shipping? A full refund? How about completely changing the way you operate your supply chain?
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