Question and Answer: Hostess Brands’ Supply Chain Comeback
Logility
NOVEMBER 30, 2016
Hostess Brands has a long tradition of creating iconic products loved by consumers young and old. In 2012, Hostess devotees feared the Twinkie might disappear forever, but Hostess Brands executed what many consider one of the most successful re-launches in history. How did they launch a company from the ground up in just a matter of months? It took a combination of a new customer-centric philosophy, the right people and a new and improved supply chain supported by advanced technology.
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