Why CPG Demand Forecasting Has Hit a Ceiling
ToolsGroup
JULY 26, 2016
Most CPG companies have hit a demand forecasting ceiling. The good ones are breaking through. Consumer package goods (CPG) companies are looking for growth and scouring markets for opportunity. Their product portfolios grow with new product introductions, fresh takes on existing merchandise, and multiplying sales channels. Boston Consulting Group talks about how the “endless aisles” of the internet and omni-channel sales increase product assortment.
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