article thumbnail

Securing the Pickleball Supply Chain

Logistics Viewpoints

Modernizing the Franklin Sports Supply Chain Becky Jordan was brought in two years ago to modernize Franklin Sports’ supply chain. Jordan’s work history included stints at Adidas and Rebok, so she understands not just supply chain management, but how sophisticated multinationals have applied these concepts in the sporting goods industry.

Security 197
article thumbnail

How Air Jordans Became the Greatest Shoes of All Time!

Supply Chain Game Changer

When Michael Jordan first signed with Nike in 1984, the star-endorsed shoes were expected to produce $4 million in sales annually – they did $100 million in the first 9 months. Backed by an up-and-coming all-star and a rock-solid marketing strategy, Nike’s Air Jordans quickly became the most sought-after shoe in the world.

Jordan 51
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer Segmentation Remains Relevant and Necessary

Enterra Insights

Business journalist Jordan Beier asserts, “Your business serves a wide range of customers with unique interests and needs. Forecast ahead. 3] Jordan Beier, “ What Is Customer Segmentation? ” Customer Segmentation and Why It’s Important. Identify pain points. Consider psychographics. Pick a niche.

article thumbnail

Supply chain & logistics webinar

Proxima

At our recent webinar, held with Supply Chain and Logistics consultancy Hatmill, Proxima’s Simon Geale welcomed Joe Metcalf, Johnathan Foster, Neil Jordan, and Simon Dixon to discuss their advice on the tools needed now to achieve supply chain and logistics success across: warehousing, automation, freight, and reverse logistics.

article thumbnail

FMCG Forecasting: Ice Cream, chocolate & pregnancy

Enchange Supply Chain Consultancy

You will have to bear with me for a while on this one. Do you know that on average 85% of expectant women suffer food cravings during pregnancy? Apparently, the top 5 are:

article thumbnail

Making Sense of the Economic Numbers

Supply Chain View from the Field

There has been a huge amount of economic data pouring out in the last two weeks, all the while in the face of news of increasing violence in the Ukraine, Jordan, and the Middle East. Forecasting Oil and Gas Procurement Supply Chain Management Supply Market Intelligence'

article thumbnail

FMCG: Costs and Supply Chain Excellence

Enchange Supply Chain Consultancy

FMCG, Brewing and Pharma companies find it hard enough to forecast what domestic consumers will eat, drink and slap on their skin on a daily basis. If military forecast accuracy and stock levels were the subject of KPIs then the turnover of supply chain people would be very high.