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Automating the sales process — Put That Coffee Down

What should you automate and what should be left alone?

Put That Coffee Down's latest episode

This podcast is sponsored by Surge Transportation. Surge Transportation is the fastest growing 3PL in the logistics space today. Based in Chicago and Jacksonville, they offer unrestricted access to almost all accounts, limitless territory, and a chance to be a key player in a growing company. To find out more email [email protected]

Automation is making waves in every sector across the transportation industry, but where does it fit into sales?

On this episode of Put That Coffee Down, Kevin Hill and Richie Daigle dig into what pieces in the sales process can be simplified by automation. The first step to decide what to automate is to focus on the things that can’t be automated — focus on the high-value attention tasks and the remaining tasks can be adjusted accordingly.

Hill and Daigle welcome Omar Singh, founder and president of show sponsor Surge Transportation, to talk about how automation fits into the brokerage business. They also break down Singh’s article for FreightWaves on the differences between application programming interfaces and robotic process automation and where each can be useful in your business. 

You can find more Put That Coffee Down episodes and recaps for all our live podcasts here.


Kaylee Nix

Kaylee Nix is a meteorologist and reporter for FreightWaves. She joined the company in November of 2020 after spending two years as a broadcast meteorologist for a local television channel in Chattanooga, Tennessee. Kaylee graduated from the University of Oklahoma in 2018 and immediately made the Tennessee Valley her home. Kaylee creates written summaries of FreightWaves live podcasts and cultivates the social media for FreightWaves TV.