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Securing the Pickleball Supply Chain

Logistics Viewpoints

The Franklin Sports Supply Chain 75% of Franklin Sports goods products, by revenue, are produced by third party contract manufacturers. 40% of the finished goods are shipped directly to retail clients by their contract manufacturers. Mr. Jordan oversees a team of eight that does the demand, inventory, and production planning.

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This Week in Logistics News (May 20 – 26)

Logistics Viewpoints

Last night, I took my 13-year-old son to see the movie Air, which tells the story of how Nike pursued basketball rookie Michael Jordan in 1984 to sign with the company. That move, and Michael Jordan’s incredible talent and business acumen, has turned the Jordan brand into a multi-billion-dollar business.

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Improve Manufacturing Performance with Total Productive Maintenance

Enchange Supply Chain Consultancy

When I first came across Total Productive Maintenance (TPM) I was sceptical of yet another ”blue sky” approach to pursuing manufacturing excellence. Surely, this would soon be replaced by the next set of buzz-word initials dreamed up by sharp-suited consultants.

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FMCG Manufacturing: 4 Frequent Flaws to Avoid

Enchange Supply Chain Consultancy

One of the problems faced by senior leaders seeking performance improvement is that it all seems to take far too long. While structural changes cannot be rushed, there are many initiatives you can take to make changes in your supply chain.

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Customer Segmentation Remains Relevant and Necessary

Enterra Insights

Today you hear a lot about personalization in marketing and customization in manufacturing. After all, customer segmentation can be traced back to the earliest eras of marketing and manufacturing when people intuitively understood that, for the most part, men and women were looking to buy different goods. ” Footnotes. [1]

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The Changing Landscape of Direct-to-Consumer Sales

Enterra Insights

Manufacturers aren’t blind to this trend and some of them have developed direct-to-consumer (DTC/D2C) strategies. DTC strategies allow manufacturers to sell products directly to customers, bypassing third-party retailers, wholesalers, or any other middlemen. In fact, every year the percentage of purchases made online increases.

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Industrial IoT: Supporters and Skeptics

Enterra Insights

Jordan Appleson ( @jordanisonfire ), CEO at Hark, explains, “A subset of IoT is the Industrial Internet of Things which refers to creating interconnections between industrial equipment, facilities, personnel and processes. .”[1] ”[4] There are numerous reasons manufacturers should consider implementing IIoT systems.