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Securing the Pickleball Supply Chain

Logistics Viewpoints

The finished products are then ready to be shipped to big box retailers like Target, Dick’s Sporting Goods, Walmart. 40% of the finished goods are shipped directly to retail clients by their contract manufacturers. Mr. Jordan oversees a team of eight that does the demand, inventory, and production planning. When she joined, Ms.

Security 197
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This Week in Logistics News (May 20 – 26)

Logistics Viewpoints

Last night, I took my 13-year-old son to see the movie Air, which tells the story of how Nike pursued basketball rookie Michael Jordan in 1984 to sign with the company. That move, and Michael Jordan’s incredible talent and business acumen, has turned the Jordan brand into a multi-billion-dollar business. Inventories at U.S.

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How Air Jordans Became the Greatest Shoes of All Time!

Supply Chain Game Changer

When Michael Jordan first signed with Nike in 1984, the star-endorsed shoes were expected to produce $4 million in sales annually – they did $100 million in the first 9 months. Backed by an up-and-coming all-star and a rock-solid marketing strategy, Nike’s Air Jordans quickly became the most sought-after shoe in the world.

Jordan 51
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Supply chain overhaul for retail

Proxima

The pandemic has presented an unexpected opportunity for retailers to redesign their supply chains in response to the shift to online and the need for an evolved customer experience. This lockdown e-commerce boom has been either a blessing or a curse for retailers.

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How Air Jordans became the GSOAT

Vanguard Software

Nike president and co-founder Phil Knight said it was "the perfect combination of quality product, marketing and athlete endorsement.".

Jordan 55
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The Changing Landscape of Direct-to-Consumer Sales

Enterra Insights

DTC strategies allow manufacturers to sell products directly to customers, bypassing third-party retailers, wholesalers, or any other middlemen. Nevertheless, DTC strategies are becoming more important in the retail arena. Instead of using wholesalers or retailers, direct-to-consumer brands sell directly to the end customer.

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Customer Segmentation Remains Relevant and Necessary

Enterra Insights

Business journalist Jordan Beier asserts, “Your business serves a wide range of customers with unique interests and needs. 3] Jordan Beier, “ What Is Customer Segmentation? He writes, “Imagine producing and delivering a one-size-fits-all product to your customers in today’s world when customization is key.”