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This Week in Logistics News (May 20 – 26)

Logistics Viewpoints

Last night, I took my 13-year-old son to see the movie Air, which tells the story of how Nike pursued basketball rookie Michael Jordan in 1984 to sign with the company. That move, and Michael Jordan’s incredible talent and business acumen, has turned the Jordan brand into a multi-billion-dollar business.

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How Air Jordans Became the Greatest Shoes of All Time!

Supply Chain Game Changer

When Michael Jordan first signed with Nike in 1984, the star-endorsed shoes were expected to produce $4 million in sales annually – they did $100 million in the first 9 months. Backed by an up-and-coming all-star and a rock-solid marketing strategy, Nike’s Air Jordans quickly became the most sought-after shoe in the world.

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Guide to FMCG Supply Chain – Strategy

Enchange Supply Chain Consultancy

Welcome to the Strategy edition of our FMCG supply chain guide. The related Source, Plan, Make, Deliver, Digital & HR overview articles can be found here. Each discipline is a key room in the Enchange Supply Chain House which provides a simple to follow guide for your supply chain improvement journey.

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The Changing Landscape of Direct-to-Consumer Sales

Enterra Insights

Manufacturers aren’t blind to this trend and some of them have developed direct-to-consumer (DTC/D2C) strategies. DTC strategies allow manufacturers to sell products directly to customers, bypassing third-party retailers, wholesalers, or any other middlemen. In fact, every year the percentage of purchases made online increases.

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Customer Segmentation Remains Relevant and Necessary

Enterra Insights

Business journalist Jordan Beier asserts, “Your business serves a wide range of customers with unique interests and needs. ‘Carpet-bombing’ your audience is an out-of-date strategy. 3] Jordan Beier, “ What Is Customer Segmentation? .” 3] Jordan Beier, “ What Is Customer Segmentation?

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Eliminating Freight Fraud with Michael Caney

The Logistics of Logistics

His proven ability to distill complexity into easy-to-understand execution is at the heart of an innovative approach to talent development and team-building strategies. Michael has 20 years of experience in leadership and advisory roles in corporate development, sales, brokerage, managed services, technology, and fleet operations.

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Supply Chain Risk Management Highlighted by a Tiny Computer Chip

Enterra Insights

Jordan Robertson and Michael Riley explain what happened next.[2]. Most business leaders intuitively know burying their heads in the sand with regards to risk management is a losing strategy — even if they can’t effectively measure the ROI of preventative and mitigating measures. That assessment turned up a troubling discovery.