Remove cms more-companies-seek-sustainability-data
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Making Machine Learning Useful for Your Business, Part Two

Enterra Insights

In Part One of this article, I explained why business leaders should get excited about machine learning and how it can help improve their operations and decision-making. In this article, I will discuss some of the groundwork that must be done and some of the challenges that must be overcome to make machine truly useful for businesses.

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The P’s and C’s of Digital Marketing

Enterra Insights

And the direction of travel is clear: Customers have more control over their product research phases.” The changing environment has left advertisers seeking the next holy grail of targeting.”[2] ”[2] Palozzi believes the most valuable asset of the digital age — data — will be harder to obtain in the years ahead.