E-commerce and the Digital Path to Purchase
Enterra Insights
MARCH 27, 2019
Retailers have always been curious about the paths consumers take when they decide something needs to be purchased. The staff at Logistics Management notes, “E-commerce has changed the way the logistics and supply chain game is played. Ecommerce v Retail: The Dichotomy Ends. ”[2]. ”[2]. They are: 1.
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