The Network Effect in Supply Chain and Logistics
NOVEMBER 17, 2014
About four years ago, UPS launched its “ We Love Logistics ” ad campaign, which helped raise public awareness about the logistics industry (and helped my family and friends better understand what I do for a living). I hope UPS does the same for communicating the value of networks to supply chain and logistics executives — not just physical networks, but digital ones too. Supply Chain Operating Network Model (as depicted in 2003).