The hidden cost of buy-back programs
The UCLA Anderson Global Supply Chain Blog
MAY 20, 2014
In 2003, when Airbus and Boeing were competing for the order from Iberia in Spain, it became clear that Boeing 777 can be a dominate choice because of two underlying reasons. Second, Boeing’s 777 is cheaper to operate (Michaels (2003)). What do we learn from Airbus’ buy-back programs? .
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