Bait and Switch
Supply Chain Shaman
APRIL 17, 2013
Source Merriam-Webster Dictionary. Each time that they are published, the Shaman sighs and chuckles in her little apartment in Baltimore. The first definition of Demand-driven Supply Chains was pushed into the market by AMR Research (now part of the Gartner Group) in 2004. The acronyms keep coming…. The cadence does not stop.
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