Is Cyber Monday Really Necessary?
Enterra Insights
NOVEMBER 29, 2021
Back in 2005, when Cyber Monday was first introduced, the digital path to purchase was a lightly trodden offshoot of the traditional consumer journey. 1] The term made its debut in a 28 November 2005 Shop.org press release entitled “‘Cyber Monday’ Quickly Becoming One of the Biggest Online Shopping Days of the Year.” ”[1].
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