Nasty Gal: When a Disrupter Isn’t Disruptive Enough
FLEXE
MARCH 5, 2017
Founded by 32-year-old Sophia Amoruso in 2006, Nasty Gal’s rise and fall happened in less than a decade. With gumption, she did what any entrepreneurial, then-22-year-old would do: turn to social media to promote her inventory and fledgling business. To match demand, she began approaching labels to bolster inventory.
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