Amazon vs. Flipkart: The Race to Dominate Indian E-Commerce
Elementum
JANUARY 31, 2018
Founded in 2007 by two former Amazon employees, Flipkart is now tasked with the challenge of maintaining its market-share lead over Amazon India. the Indian e-commerce market is estimated to reach $200 billion by 2026. As online shopping platforms continue to gain traction among a young population four times the size of the U.S.,
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