Out of Africa

Supply Chain Shaman

One of my favorite presentations at the event was by Francis Marabula, Executive head of Supply Chain, Safaricom, Kenya. He spoke of M-Pesa and the evolution of new models for mobile commerce in Kenya. It started with simple money transfers in 2007 and now includes a range of services. The M-Pesa mobile application now represents 30% of GDP in Kenya with 60,000 outlets. Global multinational companies have a dilemma.

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