Citations of Excellence Awards 2014
SCM Research
JANUARY 12, 2015
The first paper by Kim, Ferrin & Rao (2008) presents a trust-based consumer decision-making model in electronic commerce. A Trust-based Consumer Decision-making Model in Electronic Commerce: The Role of Trust, Perceived Risk, and Their Antecedents. Ferrin, D., & Rao, H. Ferrin, D., & Rao, H. 2007.07.001. Lessons from Nike.
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