Will the Downturn Signal an Upturn?
Supply Chain Shaman
AUGUST 26, 2015
As the markets plummet, it is time to remind ourselves that demand is not a forecast. Traditional forecasting approaches are not adequate in a time of market volatility. In the real world, companies operate with a Mean Absolute Forecast Error of 24-60%, and have a bias of 9-40%. I remember December 2007 like yesterday.
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