Out of Africa

Supply Chain Shaman

One of my favorite presentations at the event was by Francis Marabula, Executive head of Supply Chain, Safaricom, Kenya. He spoke of M-Pesa and the evolution of new models for mobile commerce in Kenya. Mobile penetration is forecasted to be 85% of the households in Afria by 2015. It started with simple money transfers in 2007 and now includes a range of services. The M-Pesa mobile application now represents 30% of GDP in Kenya with 60,000 outlets.

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List of Top 65 Marketplaces Across the Globe in 2019


With more than 4 million customers and the forecasted GMV of £20 billion by 2020 , Jet is highly recognized and trusted marketplace in the US. Launched in 2014, Kilimall operates in Nigeria, Uganda and Kenya. Launched in 2007, Flipkart is India’s leading ecommerce marketplace with over 80 million products across 80+ categories and sub-categories. In 2021, over 2.14 billion people worldwide are expected to buy goods and services online [1].