Transforming Consumer Value Chains: Navigating The Power Shift to the Shopper
Supply Chain Shaman
JANUARY 18, 2016
For December 2015, retail sales were the lowest since 2009. Manufacturers are Now Selling Directly to Consumers. Retailers can no longer have their heads in the sand, but neither can consumer products manufacturers. Note that apparel manufacturing is growing and apparel retail is declining. What does this mean?
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