Conducting and Presenting Grounded Theory Research
SCM Research
MAY 29, 2012
Qualitative research can be conducted to build theory from field data. SCM journals have recently seen a series of articles advocating for the use of grounded theory, e.g., Mello and Flint (2009, JBL) and Kaufmann and Denk (2011, JSCM). Therefore, I would like to draw attention to three helpful papers. Second, O’Reilly et al.
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