Transforming Consumer Value Chains: Navigating The Power Shift to the Shopper
Supply Chain Shaman
JANUARY 18, 2016
For December 2015, retail sales were the lowest since 2009. When we do these types of analysis, we look back at the data as far as we can reach (Y chart data is available only back to 2006 in a reliable form) and then we look at the period of 2006-2014 and the more recent period of 2011-2014.