Lionel Racing: An Omni-Channel Case Study
Talking Logistics
JULY 19, 2016
Lionel acquired the NASCAR collectibles business in 2010 and merged the two operations in 2012, which greatly increased the scale and complexity of its order fulfillment and logistics processes. After the merger, the operations in North Carolina grew from $4 million in inventory to $20 million, which meant adding a second 75K sqft.
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