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Is A Customer-Centric Strategy the Same as Demand-Driven? Outside-In?

Supply Chain Shaman

The client leaned across the table and asked, “Is a customer-centric supply chain strategy the same as a demand-driven supply chain strategy?” In 2012 I built on these concepts to define the market-driven value network. Economic Vision of Supply Chain 2030. Supply Chain 2030. It was an early morning.