Akash Gupta and Joe Lynch discuss thriving in an omnichannel world. Akash is the CEO of GreyOrange, a hardware-agnostic fulfillment orchestration platform and proprietary and certified third-party hardware.


About Akash Gupta

As Chief Executive Officer, Akash Gupta leads GreyOrange’s strategic direction globally and is central to the company’s culture of innovation. His primary focus is driving research and development and attracting the brightest talent globally as the company uniquely blends Artificial Intelligence, software design, robotics, mechanical engineering, electrical engineering and data science to transform fulfillment for companies worldwide. While still a student at Birla Institute of Tech and Science, a top-5 college in India, Akash teamed up with fellow student Samay Kohli to begin winning global robotic competitions and the success led them to found GreyOrange. He proceeded to build an R&D engine able to unite multiple software and robotic technologies to transform the fulfillment operations of companies around the world. Akash has led mentoring sessions and workshops at more than 25 educational institutions globally, including Stanford University, Louisiana University, MIT, IITs, and IIIT. Akash was named to MIT Technology Review’s global list of “35 Innovators under 35,” has designed and implemented an active underwater Sonar Stabilization System at the University of Louisiana and served on the Chief Organizing Committee of RoboCup 2011-2012.

About GreyOrange

Re-defining fulfillment, GreyOrange Inc. provides a state-of-the-art hardware agnostic fulfillment orchestration platform, GreyMatter™, that responds to customer orders in real time as well as proprietary and certified third-party hardware. The company’s solutions offer a competitive advantage by increasing productivity, empowering growth and scale, mitigating labor challenges, and reducing risk and time to market while also creating better experiences for customers and employees. Founded in 2012, GreyOrange is headquartered in Atlanta, Georgia, with offices and partners across the Americas, Europe, and Asia.

Key Takeaways: Thriving in an Omnichannel World with Akash Gupta 

  • GreyOrange is a provider of hardware-agnostic fulfillment orchestration platform and proprietary and certified third-party hardware.
  • The company’s solutions offer a competitive advantage by increasing productivity, empowering growth, and scale, mitigating labor challenges, and reducing risk and time to market.
  • GreyOrange was founded on the fundamental reality that modern fulfillment demands cannot be met with technology built for a previous era.
  • GreyOrange’s solutions help businesses realize greater speed-to-fulfill, ability-to-fulfill, and margin-to-fulfill.
  • GreyOrange’s Warehouse Automation Evaluation (WAE) is the first step to helping businesses make the move to modern fulfillment.
  • The GreyOrange WAE process follows 5 well-defined work steps: understand current operations, evaluate practices and identify opportunities, facilitate brainstorming session, analyze opportunities, and develop recommendations.
  • GreyOrange is headquartered in Atlanta, Georgia, with offices and partners across the Americas, Europe, and Asia.

Learn More Thriving in an Omnichannel World 

Akash on LinkedIn

GreyOrange on LinkedIn

GreyOrange website

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