Apparel and footwear: At what point is missed sales better than excess inventory?
Kinaxis
MARCH 20, 2019
The CEO went on to imply that losing sales was preferable to building excess inventory. Shouldn’t it be ok to build inventory in anticipation of demand surges, and then apply promotions to work through the excess? Was he concerned about brand image, as Goldman Sachs implied about Nike in 2017?
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