The Changing Consumer Packaged Goods Space
Enterra Insights
SEPTEMBER 13, 2022
” When the pandemic struck in early 2020, panicked consumers rushed to supermarkets to stock up on staples and cleaning supplies. According to Maidenberg and Kang, the rise of private labels is a “blow to big food makers struggling to preserve sales of decades-old condiments, meals and other packaged foods. Footnotes. [1]
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