Consumer Credit, Generation Z, and the Consumer Packaged Goods Sector
Enterra Insights
AUGUST 31, 2023
Nothing is more central to the consumer packaged goods (CPG) sector than supply and demand — and few things affect supply and demand like economic trends. Globally, Gen Z is growing fast: Gen Zers will make up a quarter of the population of the Asia–Pacific region by 2025.”[7] ”[7] What Do Gen Zers Want? 6] Colomer, op.
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