Sustainability pays off, but it’s not always traceable
Supply Chain Movement
JULY 10, 2014
The global middle class is growing even more rapidly: KPMG has calculated that by 2030 there will be three billion more middle-class consumers than in 2010. On top of that, it’s simply not considered cool to be a cocoa farmer in West Africa,” says Franka Seijbel from Amtrada.
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