Optimizing Last-Mile Fulfillment for FMCG Businesses in the Middle East
Locus
JULY 25, 2023
predicted that the retail industry in the Middle East and North Africa (MENA) is on the verge of a pivotal shift. “E-commerce Historically, consumer goods shopping was restricted to in-store visits to supermarkets or malls in the Middle East. In 2019, Bain & Co. But the shopping dynamics have changed in this region.
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