Is A Customer-Centric Strategy the Same as Demand-Driven? Outside-In?
Supply Chain Shaman
AUGUST 14, 2016
The client leaned across the table and asked, “Is a customer-centric supply chain strategy the same as a demand-driven supply chain strategy?” An example of social listening is the Lenovo Case Study presented at the 2015 Supply Chain Insights Global Summit. I think the Clorox story is a great case study.
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