Meeting the meat demand
SEPTEMBER 14, 2017
The meat industry and its supply chain is long and complex. As consumers, we don’t really think about where our meat comes from, nor what it takes for it to end up in aisles 3 and 4 at our local supermarket or at the counter of our favourite butcher. How often do we meander through the supermarket aisles, wrestling with a shopping trolley that has the same manoeuvrability of an inert cow, aiming to pick out our favourite cuts for dinner… only to find that the cuts we want have run out?