Sensemaking in Supply Chains
Something that is long-established in other management disciplines but sadly almost completely neglected in the SCM discipline is research related to sensemaking. In short, sensemaking “involves turning circumstances into a situation that is comprehended explicitly in words and that serves as a springboard into action” (Weick et al., p. 409). Such research is concerned with subjective interpretations rather than objective truth and is therefore better suited to the study of social science phenomena than much of the positivist research we see in contemporary SCM research. Sensemaking is closely associated with the name of Karl E. Weick and his way of analyzing phenomena. Among Weick’s most famous studies is The Collapse of Sensemaking in Organizations: The Mann Gulch Disaster (1993). It could serve as a blueprint for analyzing SCM phenomena. Anyone considering a sensemaking study should read the book Sensemaking in Organizations (Weick, 1995). The article Organizing and the Process of Sensemaking (Weick et al., 2005) gives a very good overview of sensemaking.
Weick, K.E. (1993). The Collapse of Sensemaking in Organizations: The Mann Gulch Disaster. Administrative Science Quarterly, 38(4), 628–652. https://doi.org/10.2307/2393339
Weick, K.E. (1995). Sensemaking in Organizations. SAGE. ISBN 080397177X
Weick, K.E., Sutcliffe, K.M., & Obstfeld, D. (2005). Organizing and the Process of Sensemaking. Organization Science, 16(4), 409–421. https://doi.org/10.1287/orsc.1050.0133