Why McDonald's Is Switching to Fresh Beef
Supply Chain Brain
MARCH 8, 2018
Sorry about your luck, Hawaii and Alaska. It’s the latest in a series of moves by the chain (which have included dollar menus and removing antibiotics from its chicken) to woo customers as competition increases in the food industry. The collective belief among restaurant-goers is that foods, once frozen, don’t taste quite as good. McDonald’s says it’s switching from frozen beef to fresh in some 14,000 U.S. locations by early May.