Apparel and footwear: At what point is missed sales better than excess inventory?
MARCH 20, 2019
In adidas’s recent earnings call, CEO Kasper Rorsted warned that adidas would miss its 2019 growth target because its supply chain was unable to meet the huge demand for its mid-priced apparel, especially in North America. The CEO went on to imply that losing sales was preferable to building excess inventory. Shouldn’t it be ok to build inventory in anticipation of demand surges, and then apply promotions to work through the excess? by Harish Iyer.