Global Luxury Management “Lifestyle” brands require push supply chain design customization
Supply Chain View from the Field
OCTOBER 24, 2014
More and more global luxury brands such as Gucci, Louis Vuitton, and others are promoting themselves as Lifestyle brands, spanning many products including fragrance, home collections, apparel, paint, wallpaper, foods, and many other products. Such brands may ship small runs of five bags, gowns, or shoes that cost thousands of dollars, whereas typical apparel products are produced in volumes of hundreds of thousands going to low cost retailers.
Let's personalize your content