Delivery Demand Shaping: A Key Element in Enabling Profitable Same-day Delivery
Talking Logistics
AUGUST 24, 2015
It’s analogous to what made Dell so successful in the early 2000s, which Thomas Friedman describes in his book, The World is Flat : [Demand shaping] works like this: At 10 am Austin time, Dell discovers that so many customers have ordered notebooks with 40-GB hard drives since the morning that its supply chain will run short in two hours.
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