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Fast Fashion in the Philippines Retail Market

June 8, 2022

7 MIN READ

Written by:

Vinculum

vfast-fashion-in-the-philippines-retail-market

The fashion industry used to introduce new trends every season before the invention of the internet. Fast fashion industry in the Philippines is now developed by releasing collections every week and producing them immediately after release.

Fast fashion in the Philippines is defined as mass-market retailers producing inexpensive clothing rapidly. Fashion trends are usually utilized in these collections, from catwalk shows, celebrities, or cool street styles gaining popularity on social media. ‘fast fashion in the philippines research paper‘ refers to these trends being brought to consumers promptly and at an affordable price. Even the cotton growth cycle is manipulated to meet consumers’ demands for new fashions and the industry’s thirst for profits in this fast-paced world.

The rise of Fast Fashion in the Philippines

Large retail chains such as Zara, Uniqlo, and Forever21 have infiltrated our malls, and cheap, low-quality mass-produced Fashion is flooding our retail shops.

The Filipinos have traditionally followed a ‘tiangge’ culture (a phrase meaning flea market or bazaar). However, because these retail outlets don’t usually keep their stock updated like fast fashion outlets, Filipinos are happy to embrace this trend.

The Philippines also prefers imported clothing industry in the philippines and accessories to locally-produced clothing and accessories sold at tiangges since imported Fashion is more appealing and seen as a superior quality to local fare. From 2000 to 2014 alone, the average consumer bought 60 percent more clothing retail industry in the philippines from these fast fashion brands Philippines.

The Expendable Fast Fashion

Globally, people consume about 62 million tonnes of clothing each year (market demand of clothing in the philippines). However, only 20 percent of these are reused or recycled. Most of the rest is incinerated or disposed of. According to a recent study, one-third of Filipinos have thrown away their cheap clothing after using it only once because of the weekly changing fashion trends. It might be considered disposable Fashion as well.

According to a YouGov Omnibus survey, Filipino adults threw away 65 percent of their clothes in 2017.

Fast Fashion not only pollutes the environment with its toxic chemicals; it also fills up our dumpsites.

At the same time, during the current water shortage in the Philippines, fashion production consumes a considerable amount of natural resources. In the case of a cotton shirt, 2,700 liters of water are required, which is enough for three years of drinking.

It’s important to remember the people behind the clothes. Companies in the fashion industry in the Philippines outsource manufacturing to developing countries where their employees receive low wages and are typically forced to work in unsafe environments with little labor protection. More than 1,100 people were killed and more than 2,500 injured in the Rana Plaza tragedy in Bangladesh, a fashion documentary called The True Cost uncovered the invisible side of Fashion. According to the film, fast Fashion is often associated with unethical labor practices, including human exploitation and forced labor, locking employees in buildings and threatening them with docking their pay and dumping them.

Key Players in the Philippines for Fast Fashion

In the bustling streets of Manila and beyond, a myriad of fast fashion brands vie for consumer attention. From global giants like H&M and Zara, renowned for their trend-setting styles, to homegrown favorites such as Penshoppe and Bench, which resonate deeply with Filipino fashion enthusiasts, the Philippines boasts a diverse array of options catering to every taste and budget. Whether you’re strolling through the gleaming halls of modern shopping malls or browsing through bustling marketplaces, the vibrant fashion landscape of the Philippines offers something for everyone, reflecting the dynamic fusion of local culture and global trends.

Impact of Fast Fashion on Local Manufacturers:

The ascent of fast fashion has presented a myriad of challenges for local manufacturers in the Philippines. With global brands offering low prices and rapid production turnaround times, traditional garment makers find themselves in a precarious position. The allure of affordability and trend-driven designs from fast fashion giants often overshadows the offerings of local artisans. Consequently, many traditional manufacturers are grappling with the harsh reality of outsourcing and job displacement. This uncertainty casts a shadow over the future of these artisans, as they navigate the complexities of an increasingly competitive market dominated by fast fashion behemoths.

Philippine Fashion that is ethical and sustainable

The Philippines have created sustainable and ethical alternatives to Fast Fashion, such as clothing stores that make clothes that are ‘slower,’ minimize the impact on the environment, use fewer toxic chemicals and pay workers a living wage to combat the Fast-Fashion crisis.

Rags2Riches Shop is one such business, reusing waste materials and hiring local artisans to produce bags and other woven accessories. To partner with artisans, R2RShop will provide financial empowerment for them and opportunities for sustainable incomes.

The Siklo Pilipinas recycling program creates stylish and functional bags and accessories from used tires, and Lumago Designs creates jewelry and accessories from soda can tabs.

Philippines second-hand shops

The Philippines has always been home to Ukay-Ukay shops. “Ukay” derives from the term halukay, which means to dig. The Ukay-Ukay shop is like the thrift stores of the Philippines; it sells second-hand clothes and accessories, and shoppers are required to dig deep enough into a messy pile of clothing to find unique finds.

Challenges and Opportunities

Within the glitz and glamour of the fast fashion industry lie significant challenges. Brands must contend with supply chain disruptions and shifting consumer preferences in a landscape that’s constantly evolving. Despite these hurdles, there are opportunities for innovation and adaptation.

Supply chain disruptions and changing consumer tastes can throw fast fashion brands off balance. However, these challenges also present chances for growth. By embracing sustainable practices and inclusivity, brands can not only mitigate their environmental impact but also attract socially conscious consumers.

Philippines Fashion Revolution Week

Fashion Revolution Week, an annual global campaign spanning 75 countries, including the Philippines, took place from April 15 to 24, 2024. This event celebrates sustainable fashion, emphasizing ethical production and conscious consumption. In the Philippines, Fashion Revolution Week 2024 showcased innovative solutions and championed ethical principles within the fast fashion landscape.

In conclusion, Vinculum Group is a strategic partner ready to support businesses as fast fashion quickly becomes more and more prevalent in the Philippine retail scene. Vinculum makes sure that merchants move with agility and accuracy through this dynamic market by providing them with cutting-edge insights and solutions. Vinculum Group is committed to giving retailers in the Philippines the resources and know-how they need to succeed in the rapidly changing retail landscape, even in light of the unparalleled speed at which fashion trends are changing.