article thumbnail

Average Order Value: 5 Tips to Increase it [+ AOV Formula]

ShipBob

Your brand’s average order value (AOV) isn’t a vanity metric. Jordan Brannon, President & COO of Coalition But those are easily overlooked and you can do so much more! AOV is one of the most important metrics for ecommerce businesses to track. Plan your product experience to introduce an upsell. Why is AOV important?

article thumbnail

KPI Key Performance Indicators in Supply Chain & Logistics

Logistics Bureau

Free Supply Chain Benchmarking Chapter. Using KPIs for performance measurement ensures that you are always evaluating your business activity against a static benchmark. A KPI is a metric… but not just any metric. A KPI is a metric focused on a KEY element of business, departmental, or team performance.

KPI 93