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Delivery is the Product: Takeaways from Transplace’s Shipper Symposium 2018

Talking Logistics

So stated Ken Hughes , a leading consumer and shopper behaviouralist, in his keynote presentation at Trasnsplace’s 16th Annual Shipper Symposium a couple of weeks ago. It’s the reason why a growing number of companies are starting to view logistics as a competitive weapon instead of just a cost center.